This article is part of an on-going series on marketing. Swipeclock offers numerous tools (including marketing) to Swipeclock partners to help you grow your business! For more information, check out this page.

What’s the Best Way to Transform Your Online Content For Success?

Not long ago, Forbes published an article where we told you how to transform your content 10 ways in 2018. It gave you tips and tools on how to make the most out of the content you have. But, we didn’t tell them our secret ingredient. Now you can learn what else we do here at SwipeClock to transform our content. We’ll also dish out the scoop on some of the tools we use here at SwipeClock.

Let recap. Our top 11 ways to transform online content:

    1. Optimize your content for Google. Don’t forget to use your <H1>, <H2>  and Alt Text to help the search engines understand your content.
    2. Use Social Media to get your message out. Social media is a powerful tool. However, many businesses spin their wheels because they don’t understand how to leverage it. Take some time to understand your audience and which platforms you can reach them on. Start a conversation about the information in your article and educate people. Don’t just promote your article, but use a helpful quote from it, ask a question related to the topic, or share another article from someone else that supports your views (or at least starts a discussion if it disagrees with you).
    3. Captivate your viewers with an Infographic. (Hint: we use Canva. We don’t have an affiliation with them, but we love the product they provide)
    4. Use memes and humor to highlight the problem. There are a lot of tools that offer free meme creation. We use Adobe Spark, MiniPaint, or Easel to name a few. (We don’t have an affiliation with these companies either).
    5. Spark Curiosity with our video teasers. You can check out most of our blog posts or our YouTube channel if you’d like to see examples of these. Our favorite program for video teasers is Animoto (No affiliation).
    6. Use SlideShare to expand your reach. Think of it as a quick way to create a presentation. Slides can be individually shared or saved. After using Canva, we’ll use programs like MergePDF, PDFescape, or CompressPDF to edit the PDF for uploading to LinkedIn. Don’t forget that you can add links to your slides after the first 3 slides. (We don’t affiliate with any of these companies either.)
    7. Increase Conversations with Informative Videos. You can also find these on our Youtube channel. We’ll even use animated videos for this type of video. Our favorite animated program is Animaker (no affiliation).
    8. Become a Thought Leader. For our partners, that may mean initiating discussions, groups, and think tanks. Accountants can create a think-tank of business owners and entrepreneurs. They can hold seminars and classes on business planning, retirement, payroll and other complicated subjects. We do it a different way. We work to help our partners succeed!
    9. Answer Relevant Questions of Forums. Nearly every industry has forums devoted to the issues that plague that industry. Find the forums that cover your expertise and answer those questions. General forums include Quora (no affiliation). Accountants can look at forums that help the niche they serve.
    10. Get your viewers ears with podcasts. Podcasts are a great way to build trust. Over 60% of listeners purchase a product recommended by a podcast. This is NOT a sales presentation. A podcast talks about a subject and is informative and helpful. If you bring up your product or service, it is a small part of the overall podcast and as a side note.

Are you waiting for the 11th way we transform our content?

Drum roll……………………………

  1. Educate through Books or Courses An ebook or an online course are wonderful ways to show your expertise, provide helpful, informative content, and set yourself apart. Take your existing content and expand it. Pull out questions and discussions that it has already sparked. Expand on it. An ebook or course is a great way to become a resource for your audience. Remember, most people purchase from companies that help to educate and inform them. Trust is built through shared knowledge.

Consumers trust those who educate them to recommend a better product. At SwipeClock, we prefer ebooks because of the nature of our industry, but an online course would better suit other industries.

For example, an accountant could create an online course on how to file business taxes. At the end of the course, he demonstrates his services. This might include the consultation before the end of the year, the digitizing of tax records, and the appointment to clarify any tax questions and to go over the client’s taxes. He would show that his clients have more time to focus on their business and less stress worrying about mistakes on their taxes (including audits) This would show the client how to do it themselves but also demonstrate the greater services, consulting, and empowerment that he provides to his clients.

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Questions or comments on this article? Comment below. Don’t forget to share this secret with your friends and colleagues!

Written by Annemaria Duran. Last updated on August 9, 2018