This article is part of an on-going series on marketing. Swipeclock offers numerous tools (including marketing) to Swipeclock partners to help you grow your business! For more information, check out this page.
Not long ago, we published an article in Forbes that touted the benefits of optimizing your web pages for Google Image Search. Check out the article- Google Image Search is a great way to “sneak” your way into the top search results and increase your organic traffic to your page.
Let’s take a look at an example.
Although Swipeclock ranks high on a lot of terms (we’ve even captured the Google Answer Box many times), we don’t rank high for every single keyword phrase we write about.
Take, for example, the term New York City Fair Scheduling Law. There are other similar terms that this article ranks for, but that exact term, we don’t rank very high on. We are currently found on the 7th page of Google. However, if you click image search, we rank #5 (and #6) for this term.
If a viewer wants to take a deeper look at the image, they can click on it and Google will take them to our page directly. Only the first image link takes a viewer to the New York Fair Scheduling webpage. The other four images take viewers to 4 other blog articles! You’d end up here, here, here and here. That’s great exposure for a term that we don’t rank well in regular SEO!
Do you want to use the same “sneaky” technique?
Here are a few tips that we’d recommend!
Caution: We haven’t included the 4 most important tips so check out our Forbes article for your first 4 steps!
5- Always, always, always title your images with longtail phrases that are relevant to the image and to the content on your webpage. This is very important. You may have purchased an image that’s called “image-businesswoman-in-office-setting-2398423874263” That image is never going to rank. Instead, name it relevant to your content. We might use a name like “How workforce management keeps employee morale high” This is helpful for 2 reasons.
First, it makes your image more unique. Most people don’t search for the names of images found on stock photo websites.
Second, it makes your photo relevant. People searching for information on employee morale or workforce management as it relates to employee morale are far more likely to be interested in your article than those simply looking for a businesswoman in an office setting. Viewers interested in your content are also more likely to be interested in your website and more likely to come back or stick around.
6- Consider the size of your image. It shouldn’t be a large image file. You can use shrinking tools to condense it. (We use tinypng.com) We also tend to limit our images to a max of 900 pixels horizontally.
7- Be strategic about where you place your image on your webpage. The surrounding text and anchor text makes a difference.
8-. Consider placing at least some of your images near the top of the page. We always have images at the top of our blog pages, and only place images toward the bottom of the page if we have multiple images.
9- Use unique images as much as possible. If you want to capture a screenshot (like we did in this article) then you can use several tools. We used the Snipping tool, but you can also use a Chrome extension such as Awesome Screenshot to capture your screenshots.
10- Consider using Infographics. Infographics provide you with unique images that are relevant to your content. That’s a double win!
Written by Annemaria Duran. last updated on August 16, 2018.