Using Hashtags in Marketing: How to use them to grow

SwipeClock just got featured on Forbes here with an educational marketing article on how to use Hashtags, but we didn’t spill all the beans! Read on for the rest of the scoop on how to maximize your social media success using hashtags!

Hashtags have gone from non-existent to important in just a few short years. They are a valuable search tool on nearly every social media platform. Recently LinkedIn and Pinterest have added functionality with hashtags.

Things to Keep in Mind when Using Hashtags

Twitter: 2 hashtags is the optimal number for the maximum engagement. Tweets with more than 2 hashtags drop in engagement by 17%. In fact, tweets with 1 or 2 hashtags are 55% more likely to be retweeted than tweets without hashtags.

Instagram: Instagram posts with 11 or more hashtags have the highest interactions with 79% interaction. Instagram has banned posts due to inappropriate content and one way to avoid this is to avoid banned or broken hashtags.  

Facebook: Posts with hashtags on Facebook actually perform worse than those without hashtags. This is likely due to the newness of hashtags. Here at SwipeClock, we use hashtags to enhance search ability, but limit our hashtags to no more than 2 at the end of the post.

Make sure that you use hashtags at the end of your posts. Using #hashtags in the #middle of the #sentence is truly #annoying.

Tools for Maximizing Hashtag Use

1. is a great tool for seeing similar hashtags and the popularity of those hashtags on Twitter.                                                      

2. Trendsmap is a great tool to show hashtag use in a geographical area. Simply click and enlarge the area you are targeting and hashtags will show up larger and smaller, depending on the current popularity of the hashtag. This tool only shows the most popular tags so you can choose if you want a massively popular hashtag or a smaller popular one. It is also current so it’s a good idea to regularly check for changes in popularity.

3. RiteTag organizes tags visually, making it easy to review similar hashtags. It also shows you if the tags are good, great, or overused.

4. Tagboard allows you to see how your hashtag is used across multiple networks including Facebook, Twitter, Instagram, Google+ and more.

Hashtags are a great way to start a conversation around your brand, company, or product. Creating individual hashtags can be a great way to ask a question and start a conversation. Just make sure that you check your new hashtag for previous use or meanings.

About SwipeClock

SwipeClock is a leading provider of cloud-based integrated workforce management solutions that include automated time and attendance, advanced scheduling, and leave management capabilities.

The company’s products, including TimeWorksPlus, TimeSimplicity and Workforce Management Clock enable employers to manage their most important and expensive asset-employees-by transforming labor from a cost of doing business to a competitive advantage.

SwipeClock’s workforce management solutions are sold through over 850 partners that empower more than 26,000 businesses to lower labor costs, comply with regulatory mandates, and maximize their profits. For more information, please visit

Written by Annemaria Duran. Last updated on Jan 3, 2017.

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