How Should Marketers Handle The Facebook Changes?
New changes to the Facebook news feed mean a better awareness of post content for businesses. News feeds will rank content according to qualify interaction. Mark Zuckerberg explained that that feeds from family, friends, and groups. The motivation for this changes comes from what is likely a corporate mission statement; To improve the well-being of Facebook users. Zuckerberg mentioned this initiative several times in his announcement. He said; “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”
He continued “The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We feel more connected and less lonely, and that correlates with long-term measures of happiness and health.”
The Facebook news feed is changing from “helping you find relevant content to helping you have more meaningful social interactions.”
Zuckerberg spoke more about business posts and stated that “you’ll see less public content like posts from businesses, brands, and media.”
This has caused a lot of concern about how Facebook will function as a marketing platform. Do a google search for “Facebook news feed changes” and you’ll see dozens of rumors and panic-stricken articles. Some posts even predict the end of Facebook marketing.
But, businesses need not be discouraged. These recent Facebook changes aren’t the first time the platform has altered the news feed and it’s not likely to be the last time. Facebook will require some marketing changes by businesses but will continue to be a powerful platform to connect with customers and fans.
There are many things you can do to stay ahead of the new changes. We wrote an article about it in Forbes. Check it out and learn what you need to know how to stay relevant on Facebook.
Written by Annemaria Duran